L-R, Robert Ewing – Credibility Manager, GEO Foundation, Patrick Mallet – Director of Innovations, ISEAL Alliance, Kelli Jerome – Executive Director, GEO Foundation
GEO Foundation, supported by multiple partners and stakeholders, has today announced the development of a new and ground-breaking framework for golf’s social and environmental reporting – this news was shared in front of an audience of global sustainability systems, government agencies, non-government organisations, corporations and other institutions.
The announcement represents a significant watershed in how the sport can quantifiably and consistently track and demonstrate its progress and value.
The Independent Chair of the project’s Strategic Advisory Group is Paul Druckman, former CEO of the International Integrated Reporting Council. Druckman said: “Golf is a large and influential sport, comprising over 34,000 grassroots facilities in over 200 countries, hundreds of professional tournaments and with a significant supply chain. It also has powerful media and reach, and can inspire hundreds of thousands of fans.
“Golf is not unique amongst business to increasingly recognise the need to consistently measure and communicate with credibility its environmental and social impact. Through this work, golf is also gearing up to show how the sport delivers against global priorities, principally the United Nations Sustainable Development Goals’’.
Jonathan Smith, Executive Director of GEO Foundation, the international not-for-profit dedicated to helping advance sustainability in and through golf, added: “The goal is to enable golf to accurately monitor, measure and communicate real impacts, and to connect that locally, nationally and internationally. It has been a complex but enjoyable challenge – studying, collaborating, developing a deep understanding of the priority metrics, mapping audiences and building user-centric software to simplify data gathering at scale.
The project began a year ago after discussion hosted by the Vidauban Foundation and the response from golf associations, as well as externally, has been tremendous. We’d particularly like to thank strategic partners: The R&A, Vidauban Foundation, Toro Foundation, and the ISEAL Innovations Fund, plus over 150 scientists, association leaders and grassroots golf course and club managers – who contributed to the various consultations.”
The framework is designed to help golf more consistently quantify and communicate its ‘net impact’ across golf’s ‘Sustainability Agenda’. As such it covers the material environmental and social issues across three main themes: fostering nature, conserving resources and supporting communities.
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